2024-10-04 09:56

Theta has brought new bed linen and clothes to the exhibition

The young Theta company from Novosibirsk is the debutant of the exhibition. The company was founded in 2022 and produces premium bed linen and home clothes from tencel. The primary task of the company today is to enter the Moscow market.

"We are just entering the market, so participation in the exhibition was very significant for us, as it is a good opportunity to present ourselves," said Elena Soboleva, founder of the Theta brand.

The company's range includes sets of bed linen in different sizes, sheets 270 x 270. The company offers the opportunity to assemble kits in a designer, individually select sheets, duvet covers, pillowcases of the right sizes and in any color scheme.

At the stand, the company presented practically all color categories of pillowcases, sheets with "ears" and without "ears", stripe, plain sets. A novelty collection of clothes for the home was also presented, which includes kimonos, shorts, trousers, tops, shirts.

"We usually have white, pearl colors, pink and pale pink, lilac," Elena said. – But this season we have developed the first collection in dark saturated colors. Accessories also appeared: a sleep mask and a hair band, also made of tencel."

"I have very sensitive skin, and the kits that were provided on the market did not suit me – so the idea came to organize my own production. There are very few of such quality as we sew on the market, and the price of such brands is cosmic. We have followed the path of a reasonable price-quality ratio," Elena shares.

The company also provides special designer packaging: all boxes are magnetic, very dense, perfectly withstand a set of bed linen, which weighs four and a half kilograms, and are not wrinkled.

"I really love your exhibitions, I used to attend many of them as a visitor," Elena said. – And now I am very inspired that we were able to get here now as participants. This is a moment of growth, achievement."