The potential of bast fiber textiles will be considered in the business program of the exhibition.

As part of the business program of the exhibition, a session "The potential of textiles made of bast fibers" will be held. It will be held on March 13 in the Trend zone (Pavilion 3) from 15:15 to 17:00.

In recent years, the opinion has developed in the market of fabrics and textiles that flax and hemp are intended exclusively for luxury products or products in an ethnic style. It is also often possible to hear that fabrics made of bast fibers do not fit modern patterns, are not suitable for designing fashionable clothes. The event will focus on whether this statement is true: probably, consumers are simply not familiar with the current assortment of fabrics with flax and hemp.

In addition, the speakers will talk about the technological aspects of the production and characteristics of yarn and textile materials from bast fibers with a demonstration of the quality of products, the features of their manufacture and care, the formation of technological and sales chains.

The session will be attended by Svetlana Smirnova, Director of the Belarusian company Gronitex, Valery Misharin, Head of the Russian Flax and Smolensk Linen Company companies, Doctor of Technical Sciences, Professor of the Department of Materials Science, Commodity Science, Standardization and Metrology of Ivanovo State Polytechnic University Svetlana Aleeva, CEO of Sativagroup LLC Andrey Zubkov, creator of the Hemp brand&Heppy Irina Bogucharskaya, head of the company "Flax for life" Natalia Goloulina.

Anyone interested in the development of the production of linen and hemp fabrics is invited to the Trend Zone site on March 13 (Expocentre Fairgrounds, Pavilion 3).